The very best veterinarian will not get to perform their dental talents without client permission, education and equipment. It follows that the veterinary business will underperform in both the standard of care the client receives, and the income that could be generated because of it.
Dentistry has grown significantly over the last 20 years and in many clinics comprises a significant percentage both by service and income in the veterinary business. The business owner must actively contribute towards education of the veterinarian, nursing staff and clients, as well as, be proactive towards purchasing of necessary equipment to perform the procedure.
Setting up a dental practice begins with purchasing the proper equipment and educating the staff to diagnose and perform the procedure. The business and staff must determine what level of dentistry they are capable of and interested in performing. This can be categorised as:
The veterinary staff must initially examine the pet’s mouth, recognise the pathology present and then explain this to the client and discuss the need to have the pathology treated, as well as the options available with related prognosis.
All pets presented for a consultation, whether for vaccination, lameness or skin condition, should receive a thorough dental examination. The increase in dental disease that is found by simply opening the mouth, and the resulting increase in dental business, may quietly amaze you. Take a close-up picture with a digital camera and give the picture to the client to take home. This will confirm in the client’s mind that you consider their pet’s dental disease to be a real problem that needs care.
The picture will:
Encourage your client to act immediately, by convincing them of the benefit of dental treatment and review your dental procedure and fees. Explain to them that treatment of their pet’s dental problem will allow them to:
The level of dental care that the veterinarian and the business chooses and offers the clients will determine the set-up cost and the return on investment.